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Webinar

Getting SMARTER about Customer Discovery

Getting to the heart of a customer's needs is the most important goal for anyone in Sales. But it's not always easy to keep the conversation centered on their needs when you have your own needs to consider.

Watch this free sales webinar to learn a 7-step process to SMARTER client discovery. We'll focus on discovering what your customer needs, while uncovering the additional information you need to know, such as their buying stage, budget, and decision-making process.

Hosted by Michael Crain



Michael Crain is the Vice President of Sales & Product Design for Baker Communications and CloudCoaching International. He has also been a trainer, coach, and consultant for over 20 years with a deep passion for "collaborating with Fortune 1000 organizations & dedicated professionals to close the gap between what they want to achieve but haven't yet." In Michael's tenure, he has received the highest marks and accolades as a collaborator and trainer from such companies as Pfizer, GE, SAP, Honeywell, Activision, VISA, Dell, Howard Hughes, Salesforce, and Marriott. His inspirational leadership and absolute drive to help solve customer problems shine through in every interaction, training session, and decision he makes as a leader on the BCI team.