Lloyd French, the TIW sales manager, heard of Baker through a consultant/friend who highly recommended the BCI approach. Working together, Baker and TIW developed a 16-week training cadence and rev-gen play
Lloyd says that the training went beyond just introducing new practices: "our trainer had her work cut out for her. Some members of our team were 'old school' and resistant to change; we needed someone to really get through to them, if any of these new ways were going to stick. And the training wasn't just for my team. - it also worked for me personally. Week over week, the trainer turned over more and more of the work to me, so I got to learn and practice being a leader with my guys, helping them improve as much as possible and being able to support and coach them when they need it."
As Lloyd puts it, "Baker delivered a best-in-class coaching and training solution, which has turned around our organization, structure, and practices. This process totally changed the mindset of our sales people. Even our most senior guys say they got something out of it, and it made them better at what they do."
Clearly, TIW is on a path to greater success over the long term. When asked if he would recommend Baker to others, Lloyd said this:
"I don't think you can ever invest in your people enough. If you take the time to coach and train your people, you will see results; and, on the other hand, if you're not training and building up your sales force, you're impeding your growth!
Attitude is everything, and Baker's training really changed the attitude of our sales force. Their sales training will help lift the mentality of your team to be successful."
About Baker Communications
Baker Communications is headquartered in Houston, Texas and has employees and certified partners in more than 20 cities across the US. Internationally, Baker's footprint includes the United Kingdom, Dubai, Singapore, Argentina, Brazil and Russia. As one of America's fastest-growing corporate training companies, Baker Communications has helped over a million professionals reach maximum performance for over 30 years. Globally recognized companies and government agencies, including ExxonMobil, General Electric and Bank of America depend on Baker Communications to equip their employees with skills to increase market share and produce immediate results. Baker provides customized targeted practice-driven performance improvement solutions that produce rapid, measurable results. Baker Communications' solutions have been utilized and delivered worldwide, throughout Europe, South America, North America, the Middle East, and Asia Pacific.
About TIW
In 1917, Texas Iron Works (known now as TIW) began operations as a general oilfield repair facility. Before long, Drillers would come by and say, "If I had a tool that would do this it would really help." As more and more requests came in for new tool innovations, it started a vital way for doing business at TIW: listen to the customer and do everything possible to meet their needs.
For almost a century now, TIW has been a leader in introducing new tools and technologies to the industry with hundreds of patents under the TIW name.
Today, TIW is still led by the original founding family, and they continue the proud tradition as a leader in providing custom-engineered drilling and completion solutions for the global oil & gas industry.