Stericycle, a global leader in disposal services and facilities for medical and biohazardous waste, has chosen Baker Communications to provide sales training for a group of their representatives in Indianapolis, IN. Stericycle had recently partnered with Baker Communications to provide both Exceptional Presentations training and Win-Win Negotiations training events for its United States sales representatives, so they were confident that Baker would deliver the results-driven training they desired. Working together, Stericycle and BCI developed custom role plays and materials targeted to the sales reps' real-life scenarios and based on the material in BCI's highly acclaimed Consultative Selling Skills training program.
Senior-Level Instructors and Sales Experts from Baker Communications met with Stericycle sales professionals to deliver this intensive custom training workshop. During this two-day immersive training experience, participants learned how to take a customer-first approach to sales and gain a clear understanding of their customer's needs, interests, problems and issues. Attendees also learned key sales concepts, such as the SPORTS model for buyer-seller interaction and appropriate strategies to apply during each phase. Stericycle sales representatives in these training sessions also learned how to truly listen to customers, add value, differentiate their services, and strategies to help close the deal.
Participants said of the training course:
"Excellent course for bringing organization and flow to the sales approach."
"Course was extremely valuable and provided a lot of insight."
"The class was presented well and provided good techniques to compliment my existing sales skills."
"I found the training very helpful. It covers all the important components of successful selling."
About Baker Communications
Baker Communications is headquartered in Houston, Texas and has employees and certified partners in more than 20 cities across the US. Internationally, Baker's footprint includes the United Kingdom, Dubai, Singapore, Argentina, Brazil and Russia. As one of America's fastest-growing corporate training companies, Baker Communications has helped over a million professionals reach maximum performance for over 30 years. Globally recognized companies and government agencies, including ExxonMobil, General Electric and Bank of America depend on Baker Communications to equip their employees with skills to increase market share and produce immediate results. Baker provides customized targeted practice-driven performance improvement solutions that produce rapid, measurable results. Baker Communications' solutions have been utilized and delivered worldwide, throughout Europe, South America, North America, the Middle East, and Asia Pacific.
About Stericycle
Stericycle's primary business comprises disposal services for medical and biohazardous waste. They serve hospitals, laboratories, physician practices, dental clinics, long-term care facilities, as well as numerous other businesses, facilities, and healthcare providers that generate sharps or potentially infectious material. Within the United States, they maintain the nation's largest network of medical waste transport vehicles, collection sites, and treatment facilities. Globally, Stericycle operates medical waste services in the United States, United Kingdom, Ireland, Canada, Mexico, Brazil, Argentina, Chile, Romania, Spain, and Portugal. In addition to medical waste services, Stericycle also offers specialized waste disposal services to healthcare facilities and other businesses, such as pharmaceutical waste disposal, hazardous waste management, and sustainability services.