The nation's largest tire distributor, American Tire Distributors (ATD), recently contracted Baker Communications to deliver an Exceptional Presentations training workshop for staff in Huntersville, NC. ATD was looking for a course to help their retail business consultants, who have tremendous tire knowledge and retail sales skills, improve their presentation skills. They discovered Baker's Exceptional Presentations course and were thrilled with the robust training content and the video coaching sessions - a powerful tool for real-time feedback and benchmarking that makes it easy to track progress and areas for growth. ATD was happy to find a training partner so focused on producing results, and Baker was happy to find an enthusiastic new client!
A Senior-Level Instructor and Presentations Expert from Baker Communications traveled to Huntersville to deliver the training workshop. During this highly interactive training experience, the group gained experience using proven, time-tested public speaking techniques, such as the Four P's of vocal quality (Projection, Pauses, Pacing and Pitch), to keep their presentations lively and engaging while maintaining authority and exercising control. In the video coaching portion, participants received individual feedback from their instructors after recording presentations during strategic points throughout the session. These recording-and-coaching sessions allowed attendees to gauge their own progress and see areas needing improvement, as well as benefit from expert feedback and individual coaching.
About Baker Communications
Baker Communications is headquartered in Houston, Texas and has employees and certified partners in more than 20 cities across the US. Internationally, Baker's footprint includes the United Kingdom, Dubai, Singapore, Argentina, Brazil and Russia. As one of America's fastest-growing corporate training companies, Baker Communications has helped over a million professionals reach maximum performance for over 30 years. Globally recognized companies and government agencies, including ExxonMobil, General Electric and Bank of America depend on Baker Communications to equip their employees with skills to increase market share and produce immediate results. Baker provides customized targeted practice-driven performance improvement solutions that produce rapid, measurable results. Baker Communications' solutions have been utilized and delivered worldwide, throughout Europe, South America, North America, the Middle East, and Asia Pacific.
About American Tire Distributors
Through decades of acquisitions and steady growth, ATD has emerged as the nation's premier tire distributor. They serve customers from over 100 distribution centers across the United States, with nearly 10 million square feet of inventory supported by a rapid delivery network, a field of dedicated sales specialists, an industry-leading technology platform, state-of-the-art logistics and a variety of marketing support programs - all combining to help tire and automotive service retailers succeed in an increasingly competitive marketplace.
ATD continues to grow their presence to the north by recently expanding into Canada. Through their Canadian subsidiary, ATD now has over 20 distribution centers and counting to serve the needs of their customers across multiple provinces.