Lafarge North America, the largest diversified supplier of construction materials in the US and Canada, continues in their long-time partnership with Baker Communications. Already in 2015, Lafarge and Baker have worked together to provide several negotiations and sales training workshops for their employees in various cities across North America.

Lafarge keeps coming back to Baker Communications in order to help their team develop the confidence, skills, and understanding to effectively begin, build and maintain relationships with customers. BCI and Lafarge representatives work together to tailor courses to their specific organization, selecting custom role plays and real-life scenarios to practice and see negotiation strategies in action.

In their most recent course, a Baker Communications' Instructor and Negotiations Expert delivered a two-day workshop in New Orleans, LA. In this immersive training program, participants practiced negotiating through role plays, and they received coaching and peer feedback as they learned the five phases of negotiations. They also focused on responding to different behavioral styles, preparing in advance for negotiation scenarios, and neutralizing manipulative tactics. Participants said of the training course:

Participants said of the training course:

"I recommend this class for any person in business or relationship orientated roles."
"Win-win negotiation gives you a better perspective on the desired outcome from negotiations."
We had "a wonderful instructor! I highly recommend this course for beginning negotiation skills."

About Baker Communications

Baker Communications is headquartered in Houston, Texas and has employees and certified partners in more than 20 cities across the US. Internationally, Baker's footprint includes the United Kingdom, Dubai, Singapore, Argentina, Brazil and Russia. As one of America's fastest-growing corporate training companies, Baker Communications has helped over a million professionals reach maximum performance for over 30 years. Globally recognized companies and government agencies, including ExxonMobil, General Electric and Bank of America depend on Baker Communications to equip their employees with skills to increase market share and produce immediate results. Baker provides customized targeted practice-driven performance improvement solutions that produce rapid, measurable results. Baker Communications' solutions have been utilized and delivered worldwide, throughout Europe, South America, North America, the Middle East, and Asia Pacific.

About Lafarge North America

Lafarge North America includes approximately 900 locations in one of the world's largest and most diverse markets. As the largest diversified supplier of construction materials in the United States and Canada, our products are used in residential, commercial, and public works constructions projects.

Paris-based Lafarge expanded its worldwide operations to North America by opening the Richmond Cement Plant in British Columbia in 1956. Today, Lafarge North America is part of one of the largest and most diverse markets in the world. Lafarge North America began by offering customers high-quality portland cement with excellent customer service.

Since that time, Lafarge North America has expanded its role in cement as well as developed operations in aggregates, concrete, and asphalt. Now, Lafarge North America's goals include maintaining that same level of customer service by offering innovative products to meet clients' business and architectural needs. Ductal®, Agilia®, and Artevia® are just a few of the innovative products offered throughout North America.

Lafarge is committed to providing products using sustainable manufacturing practices and improving the environment in and around its plants. Through myriad projects at locations around North America, Lafarge has worked to reduce carbon dioxide emissions, restore wetlands for native plants and animals, and identify waste materials that can be recycled and used at Lafarge plants.