MillerCoors, one of the world's leading brewers, has partnered with Baker Communications for negotiations training for its field sales representatives. MillerCoors was seeking a training program to help its representatives negotiate more effectively with store owners and managers, and promote the company's brand. Baker worked with the client to develop customized training and role-plays to simulate sales situations the trainees would find familiar and instructive.
Senior-Level Baker Communications Instructors, Sales and Negotiations Experts delivered Win-Win Negotiations workshop for MillerCoors sales representatives. During this interactive training program, participants learned to assess others using effective questioning skills and consultative selling techniques. They learned about how to use emotional intelligence and creative concessions to achieve the results they want while building and preserving important relationships with customers and business partners.
About Baker Communications
As one of America's fastest-growing corporate training companies, Baker Communications has helped nearly two million professionals reach maximum performance for over 35 years. Globally recognized companies and government agencies, including ExxonMobil, General Electric and Bank of America depend on Baker Communications to equip their employees with skills to increase market share and produce immediate results. Baker provides customized targeted practice-driven performance improvement solutions that produce rapid, measurable results. Baker Communications' solutions have been utilized and delivered worldwide, throughout Europe, South America, North America, the Middle East, and Asia Pacific.
About MillerCoors
Through its diverse collection of storied breweries, MillerCoors brings American beer drinkers an unmatched selection of the highest quality beers, flavored malt beverages and ciders, steeped in centuries of brewing heritage. MillerCoors, the U.S. business unit of the Molson Coors Brewing Company, has an uncompromising dedication to quality, a keen focus on innovation and a deep commitment to sustainability.