2nd Watch, the most accredited and focused managed cloud provider and an AWS Premier Partner, has asked Baker Communications to deliver private training workshops for its sales department. 2nd Watch approached BCI when seeking a sales training partner with a proven track record, industry experience, and an intimate knowledge of AWS. As an AWS training partner, Baker was able to offer its Customer Outcome Selling course and context that perfectly met the client's needs. 2nd Watch then opted to up their game further with a Pathways to Growth sales management program, and more advanced customer relationship training for sales staff in the Trusted Advisor seminar.
Baker Communications Senior Level Instructors, Sales and Sales Management Experts have been consulting with SMEs within the client's organization to plan an impactful Pathways to Growth program, and will be meeting with 2nd Watch sales leaders to train them on the PTG system. Participants in these training events have been introduced to critical sales management disciplines and a cadence of meetings that will lead to improved performance, better data, and faster communication among sales professionals and management. BCI will continue to support this new sales management model with coaching over several months, ensuring that effective change occurs and that the entire staff engages with the system implementation.
BCI will also lead a seminar for sellers on Becoming a Trusted Advisor. Representatives participating in this intensive consultative sales training workshop will gain knowledge and experience with higher-level sales skills to help them become more than just a salesperson for their accounts, but a Trusted Advisor. Participants will practice using questioning and listening skills to gain a clear understanding of the customer's business needs and goals, allowing them to more effectively assist their clients. Attendees of this special training event will learn techniques for gaining trust and deepening relationships, making them indispensable partners in their clients' business plans.
About Baker Communications
Baker Communications designs and deploys Peak Performance and Transformation Solutions that ignite and sustain growth. As one of the fastest growing Performance Improvement companies in the world, Baker Communications delivers innovative products and services in eight areas including Sales, Marketing, CRM, Negotiations, Presentations, Management, Customer Service, and Time Management. Over 1,000 corporations per year, including 50% of the Fortune 500, partner with Baker Communications to improve the performance of their business critical functions and human capital. Our employees and certified partners are distributed across the Americas, EMEA, Russia and Asia, enabling us to deliver value in multiple geographies, languages and cultures. Baker Communications has been recognized as one of the world’s “Top 10 Sales Force Automation Training Companies” and “Top 20 Sales Training Companies.”
About 2nd Watch
2nd Watch is the most accredited and focused Managed Cloud provider, offering clients trusted experts and proven results in the public cloud. An AWS Premier Partner, 2nd Watch was founded in 2010 with a fundamental belief that business and IT could come together and achieve great things for their customers. 2nd Watch designs, builds and manages public clouds for Big Data Analytics, Cloud Native Applications, Business Applications and Digital Marketing.