A little over 10 years ago, Amazon Web Services (AWS) started as a storage service. Today, it offers more than 90 services for compute, storage, databases, analytics, mobile and enterprise applications, and has grown to a $14 billion run rate business. AWS announced over a 1,000 new features and services last year, making it one the most innovative technology companies in the world.

On August 29th, 2017, AWS was honored as the #2 Learning! 100 company this year, thanks to its Outcome Based Account Management (OBAM) program. Consistent with the Amazon Leadership Principle of Customer Obsession, the OBAM methodology works backward from unique customer needs and desired outcomes . As is common at Amazon, the development of OBAM involved extensive experimentation and calibration. That process spanned more than two years in order to identify and refine the best practices for helping customers buy. OBAM provides the AWS field organization with a common foundation and universal approach focused on enabling customer success.

OBAM is composed of the process, tools, competencies and dialogue architecture for initiating and solidifying AWS‘s customer relationships. Its goal is to transform the buyer-seller engagement into a lifelong journey where everyone involved in the process is focused on the customer‘s success. The intensive training program includes a pre-call, pre-work, a live two-day collaborative training day session based upon actual customer situations, post-workshop coaching calls, and an on-demand playbook.

The OBAM program, delivered globally in all geographies for AWS, has had great success, with average scores from participants of 4.47 out of 5. The program has been rolled out to more than 1,400 participants, and the overall impact of the program can be seen in both the continued growth of Amazon Web Services and AWS‘ achievement of customer outcomes.

This is the second year in a row that the company has joined the Learning! 100. Baker Communications (BCI) and CloudCoaching International (CCI) are proud to extend its congratulations to the entire selling team at Amazon Web Services.

About RedFlint

Based in the vibrant innovative tech and business community in downtown Las Vegas, the over 10,000 square foot center located within the Bank of America Plaza building provides and hosts local resources to help educate, incubate and accelerate business ideas. The open floor plan boasts a variety of tools and spaces to support a variety of business needs. The RedFlint experience center encompasses advanced technologies and an experiential, hands-on learning environment to address and lend solutions for common issues including stagnation inside established businesses, a lack of resources for entrepreneurs and startup ventures, and slow adaption to the technology curve. For more information about the RedFlint experience center, visit: www.redflintvegas.com.

About the Learning! 100 Awards

Now in its 7th year, the Learning! 100 Award program honors top global learning organizations for their achievements in building strong, continuous learning cultures. The Learning! 100 are comprised of 60 corporate enterprises and 40 public sector organizations.

About Baker Communications

As one of America's fastest-growing corporate training companies, Baker Communications has helped nearly two million professionals reach maximum performance for over 35 years. Globally recognized companies and government agencies, including ExxonMobil, General Electric and Bank of America depend on Baker Communications to equip their employees with skills to increase market share and produce immediate results. Baker provides customized targeted practice-driven performance improvement solutions that produce rapid, measurable results. Baker Communications' solutions have been utilized and delivered worldwide, throughout Europe, South America, North America, the Middle East, and Asia Pacific.

More press releases